Why is brand awareness so important for you and your business? Probably this is what most of small businesses are asking themselves after making some crucial mistakes in the past. Often misconceived, a branding strategy is not the sum of your logo, color palette, or website; though these creative elements […]Read More
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Why video marketing works and why you should use it
First, what is video marketing? Video marketing works and will dominate the advertising world for at least the next decade. Sales and marketing teams are using this tool more and more nowadays to promote their business. Why is that? It’s all about the easiness and efficiency that video marketing brings […]Read More
Exposure settings: Shutter speed, Aperture and ISO
Exposure settings are starting to become a thing of the past. The new auto functions on most phones and DSLR cameras are better than ever. They make it easy for everyone to take photos or shoot videos, regardless of the circumstances. I use them all the time. Especially on my […]Read More
How much do promotional videos cost?
So, how much do promotional videos cost? It’s hard to say. There are a lot of factors that can influence a promotional video’s price, from video length and production quality to even things like location, props, actors, video effects and much more. That’s why today we’re going to talk about […]Read More